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In 1885 shoemaker Giuseppe Serafini opened his first store in Castiglion Fiorentino, in the province of Arezzo, signaling the beginning of a family and company history that brought to the world of footwear freshness and unique style that would endure for generations to come. 1921 Giuseppe’s son Orlando continued to implement the handcrafted manufacturing procedures, but times were changing and his business sense in tandem with the traditional method he had learned from his father led him to set up new manufacturing procedures. The “Calzaturificio Aretino” was established and employed master shoemakers that applied Tuscan tradition as well as modern machines to manufacture high quality shoes for men and women. Giuseppe Junior Serafini took over the family business. He grew the business even more and developed an international sales network, particularly for the women’s collections. The quality of the collections produced by SERAFINI is exported all over Europe, Russia, China and Japan. In 1985 tradition and innovation continued to characterize the company, but when Fabrizio of the fourth generation of Serafinis took over, the historic SERAFINI company set off on a totally new and original course. As Fabrizio was passionate about sports and tennis in particular, he researched and imported the major brands of sports shoes. This business venture met with success in a special and demanding market that is always on the lookout for new ideas. Having thus acquired a unique level of know how insofar as sports shoes, Fabrizio Serafini decided to define his own concept of a sneaker: one that would be Italian by tradition, manufactured along handcrafting criteria and contemporary in style. SERAFINI SPORT was now a reality. Can a shoe be elegant, like a handmade shoe, but still be comfortable and modern like a sneaker? Fabrizio’s enthusiasm joined forces with a tradition dating back four generations while business objectives dictated that the style be inspired by the vintage collections of the 1970s. And this is how FLAT was created, a model that identified SERAFINI and became successful as it conquered international buyers the world over who were in tune with the demands of the market. The Sport collection, born in 2003, is now joined by the Junior collection, dedicated to kids, which debuted in 2007, and by the Luxury and Bags collections. The introduction of new product lines, not exclusively belonging to the sneaker area, open up the future to Serafini’s developement. Three new collections are born: Etoile, a fashion line dedicated to women only, Times, leisure men’s shoewear which interprets the tradition with a touching irony, and Advanced, a proactive collection where sperimentation and creativity play together to anticipate the future.

Serafini - Man
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Rome sneakers will give a vintage twist to your style.  All models has light running sole enriched by details in colors and materials; uppers are realized with ultra soft leather and suede.  As all Serafini products, Rome sneakers are handmade in Italy.Product details Leather and suede upperLeather lining Rubber running sole Made in ItalyColour: blue
HKD1,140
Product available with different options
Serafini - Man
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Serafini ITALIA represents the Made in Italy and the elegance of a handmade product. We use only high quality leather with great attention to all details.  Italia style is an iconic piece of the brand in soft calfskin. Product details Leather upperLeather liningRubber soleMade in ItalyColour: white
HKD1,280
Product available with different options
Serafini - Man
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Serafini ITALIA represents the Made in Italy and the elegance of a handmade product. We use only high quality leather with great attention to all details.  Italia style is an iconic piece of the brand in soft calfskin. Product details Leather upperLeather liningRubber soleMade in ItalyColour: pearl/grey
HKD1,280
Out of stock
Serafini - Man
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The Cortina model comes in soft calfskin leather and suede, with tricolor stripes and soft tartan lining. The attention to details and the high quality of materials all contribute is making Serafini a symbol of Made in Italy. Product details Leather upper Leather lining Rubber sole Made in ItalyColour: brown
HKD1,160
In Stock
Serafini - Man
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The Cortina model comes in soft calfskin leather and suede, with tricolor stripes and soft tartan lining. The attention to details and the high quality of materials all contribute in making Serafini a symbol of comfort Made in Italy. Product details Leather upperLeather liningRubber sole Made in ItalyColour: blue
HKD1,160
In Stock
Serafini - Man
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The Mc Enroe model is made of ultra soft suede leather. Like all Serafini sneakers, these ones too are handcrafted in Italy, out of carefully selected natural materials. Product details Suede leather upper Leather lining Rubber sole Removable Insole Made in Italy Colour: White suede light blue
HKD980
In Stock
Serafini - Man
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The Mc Enroe model is made out of Nubuck calf leather. Like all Serafini sneakers, these ones too are handcrafted in Italy, out of carefully selected natural materials. Product details: Leather upper Leather lining Rubber sole Removable Insole Made in Italy Colour: White leather green
HKD980
In Stock
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